Stormy - The story behind its creation
Our Father passed away in March of 2017 to Pancreatic Cancer and it was the most difficult time for us girls. The Stormy concept/design was born from the storm we felt by losing our Dad in 2017. We wanted to translate the storm we felt into something positive for our own healing. During the same time, we wanted to collaborate with an influencer or a company that would allow Pinky Rose free reign on the creative side. There were many parallels to Pinky Rose and Riley Rose and just felt like a wonderful idea. Like us, Riley Rose is a family owned and operated company by sisters bringing Riley Rose to life with their own concepts and brilliant ideas.
Our passion for Stormy represents so much, the love for our father, women empowerment, women in business and in our case, sisters and healing. It was a reminder that no matter the storm, the sun will shine, and the healing began. We felt like finally the storm had passed, giving us more passion & synergy than ever to keep going and we did. No one in the industry had ever created what we were creating. We turned Stormy into positive fusion of not 3 sisters, but 5 sisters (Pinky Rose and Riley Rose) and the thunderbolt was strong and striking representing babes supporting babes. Stormy presents what can happen when you join forces and support each other. You can create something magical and never seen before in the cosmetics industry. We did just that and we are proud of stormy and our collaboration with Riley Rose. Revealed 1-3-20 Launched 1-10-20